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In the past several years TomTom has been working from their basics into a more powerful system in their navigation equipment. Now, in their newest model-TomTom GO 730, they are really beginning to see that power start to pay off. One of their most powerful features in this new model is called Map Share. With Map Share you can modify street names and directions instantly. You can also add your own custom POIs (points of interest) on your own device, and afterwards upload them to the company’s home network. In fact, you can download all of the changes that other users have made. After you download your points of interest, TomTom will anonymously note the routes you have been taking. The upside for you is that you will access to all the data other customers have uploaded, and they will have access to yours as well. TomTom has an enormous amount of route and speed information, which they’ve used to tie area data to creating new routes that work with one of their latest features, the IQ Routes™. This feature calculates routes by using the actual average speeds of travel that so that you can have a better idea of how long your trip will actually take. This feature is good because it doesn’t rely on the posted speed limits. This particular feature gives you a much more accurate estimate of how long the route you have will probably take at the time you are actually traveling.

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